Assisting a startup in the conception of its branding strategy.

Adrasys is a company specializing in network systems, IT asset management and security solutions. In 2018, Adrasys called on the agency to build its visual identity. After several years of existence, the young company has become more structured. This evolution is accompanied by a rethinking of Adrasys' brand identity. 

Through this, a rationalization of services is proposed. The entire identity is based on a system of symbols designed for the occasion, combined with a specific color scheme. The typographic rule evolves with the introduction of a display font, combined with a more geometric, sans-serif font, Raleway. The combination of the two fonts highlights the messages. The deep, complementary colors allow for infinite design possibilities, while maintaining a consistent, recognizable visual base.

Services provided

• Branding

• Marketing assets

• UI/UX design

• Marketing website

• Webflow developpement

• Video

More about the Adrasys case

Check the link for the full case study and credits: 

→ https://palantis.fr/realisations/adrasys/

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