College Debt Services Website Redesign
Overrview:
I undertook a comprehensive website redesign for College Debt Services, specializing in student debt relief. The primary goal was to transform their existing site, which was overloaded with information, into a user-friendly platform that facilitates quick comprehension of critical information.
Scope:
Site Analysis & Strategy: Conducted a thorough analysis of the existing site structure and user feedback. Developed a strategy to simplify content presentation and enhance user experience.
Design Approach: Adopted a minimalist design approach, focusing on clean layouts and intuitive navigation to improve readability and user engagement.
Data Capture Integration: Strategically inserted multiple data capture points throughout the website to facilitate lead generation and client contact.
Appointment Setting Features: Integrated user-friendly elements for appointment scheduling and consultation requests, improving accessibility and client engagement.
Responsive Design: Ensured the website is fully responsive across devices, providing a seamless experience for users accessing the site on desktops, tablets, and mobile devices.
SEO Optimization: Implemented SEO best practices to enhance visibility and organic search rankings, ensuring the site effectively reaches its target audience.
Results:
Improved User Experience: The redesigned website offers streamlined information, allowing users to quickly navigate and understand the services offered.
Increased Lead Generation: Enhanced data capture mechanisms contributed to a higher volume of leads and appointment requests from interested clients.
Positive Client Feedback: Received positive feedback from College Debt Services, noting the website's effectiveness in communicating their services and converting visitors into clients.
Tools Used:
Figma
Adobe Photoshop
Adobe Illustator
Conclusion:
This project demonstrates my ability to transform complex websites into intuitive, user-centric platforms that effectively communicate key messages and drive user engagement. By optimizing the College Debt Services website for readability, data capture, and appointment setting, I contributed to improving their online presence and client conversion rates.
