Third Street Promenade Leasing Brochure

Overview:

For this project, I partnered with Third Street Promenade to design a professional and visually engaging leasing brochure. The aim was to create a compelling marketing tool that highlights the benefits and opportunities of leasing retail spaces at Third Street Promenade.

Scope:

• Research & Planning: Conducted thorough research to understand the target audience, competitive landscape, and unique selling points of Third Street Promenade. Developed a strategic approach for the brochure content and design.

• Copywriting: Developed all the copy for the brochure, ensuring it effectively communicated the value proposition, property features, leasing options, and local amenities.

• Content Development: Structured the content to highlight the vibrant atmosphere and prime location of Third Street Promenade, making it appealing to potential tenants.

• Design & Layout: Created a visually appealing layout that incorporates high-quality images, engaging graphics, and clear typography.

• Brand Consistency: Ensured the brochure design was consistent with Third Street Promenade's branding, using their color palette, fonts, and style guidelines.

• Print & Digital Formats: Designed the brochure for both print and digital formats, ensuring it was versatile and accessible to a wide audience.

Results:

• Enhanced Marketing: The leasing brochure served as a powerful marketing tool, helping to attract potential tenants and generate interest in the retail spaces.

• Professional Presentation: The professional and polished design, combined with well-crafted copy, enhanced the perception of Third Street Promenade, reinforcing its reputation as a premier shopping destination.

• Positive Feedback: Received positive feedback from the client and potential tenants, praising the brochure's visual appeal and informative content.

Tools Used:

• Adobe InDesign

• Adobe Illustrator

• Adobe Photoshop

Conclusion:

This project highlights my ability to create visually compelling and informative marketing materials that effectively communicate a property's value proposition. By handling both the design and copywriting, I ensured a cohesive and engaging brochure that successfully promoted Third Street Promenade's retail spaces.