Blue Apron Meal Delivery Services Page

Overview:

For Blue Apron, a prominent meal delivery service, I designed a comprehensive Meal Delivery Services Page focused on the variety of meal plans they offer. The page received client approval and was subsequently utilized as a template for developing 9 additional specialized pages, catering to various dietary preferences and needs.

Scope:

• Initial Design: Created a visually appealing and user-friendly Meal Delivery Services Page highlighting family meal plans.

• Template Development: Expanded the initial design into templates for 9 additional pages: Fitness, Low Carb, Vegetarian, Senior Meal, Low Calorie, Affordable Meal Delivery, Kid Friendly, Meal Kits for One, and Meal Delivery Kits.

• Client Collaboration: Worked closely with the client to ensure each template met specific branding guidelines and addressed the unique requirements of each meal plan category.

Results:

• Client Approval: The family meal plans page design received client approval for its effectiveness in promoting Blue Apron’s offerings.

• Expanded Offering: Developed 9 specialized templates that cater to diverse customer preferences, enhancing user experience and engagement.

• Template Utilization: The templates have been integrated into Blue Apron’s website to showcase their variety of meal delivery options, contributing to increased customer acquisition and retention.

Tools Used:

• Adobe Photoshop

• Adobe Illustrator

• Figma

Conclusion:

This project demonstrates my ability to design impactful web pages and templates that align with client objectives and enhance user engagement. The Meal Delivery Services Page and its specialized templates for Blue Apron effectively showcase their diverse offerings while maintaining brand consistency and usability.