Blue Apron Family Plans Page

Overview:

For Blue Apron, I designed the Family Plans page to highlight their meal plans tailored for families. The aim was to create an engaging and user-friendly page that emphasizes the convenience, variety, and family-friendly nature of Blue Apron’s offerings.

Scope:

• Design Concept: Developed a visually appealing design that aligns with Blue Apron’s brand identity, focusing on family-centric imagery and themes.

• Visual Elements: Integrated high-quality images, clear typography, and an intuitive layout to guide users seamlessly through the page.

• User Experience (UX): Ensured a seamless user experience with easy navigation, clear calls to action, and responsive design for optimal performance across all devices.

• Content Integration: Included detailed descriptions, nutritional information, and family-oriented meal options to provide comprehensive information about the family plans.

• Client Collaboration: Collaborated closely with Blue Apron’s marketing and product teams to ensure the page met their objectives and adhered to brand guidelines.

Results:

• Enhanced Engagement: The Family Plans page successfully captured user interest and increased engagement with Blue Apron’s family meal options.

• Increased Conversions: The clear calls to action and user-friendly layout contributed to higher conversion rates and customer satisfaction.

• Positive Client Feedback: Received positive feedback from Blue Apron for the design’s effectiveness in promoting their family plans and enhancing the overall user experience.

Tools Used:

• Adobe Photoshop

• Adobe Illustrator

• Figma

Conclusion:

The successful design and implementation of the Blue Apron Family Plans page underscore my capability to develop web pages that are both visually appealing and highly functional. This project demonstrates my commitment to enhancing user experience and driving customer engagement, ultimately supporting Blue Apron’s goal of providing convenient and family-friendly meal solutions.