Owala Advertising Series

For this poster ad series, I wanted to focus on what makes Owala water bottles unique from every other water bottle brand, and bring this message across with a strategic headline/tagline and unique visual style. Owala engineers their bottles to make the drinking experience as easy and user-friendly as possible, with a sip/slurp top and simple bold colorways that feel custom but not distracting. Thinking about how humans need water just like plants do, I used visual metaphors in my illustrations to communicate how Owala keeps you thriving by staying watered.

(Class project, not associated with Owala)

Rachel Wood
Freelance Graphic Designer + Illustrator
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