Evome Consulting - New Branding
A journey into self-discovery and growth
Evome Consulting is a safe space for anyone that wishes to explore their minds and possibilities of development through coaching, enhancing their personal and professional skills. Having the emotions as a primary pilar on the practice, Evome develops interesting dynamics that will put your mind to work in order to unlock your full personal and professional potential.
Building Evome's Visual Identity
For Evome's Visual Identity, our team collaborated closely to capture its essence and translate it into a compelling visual language.
The logo features a serif font that imbues the brand with a sophisticated and timeless feel. A distinctive treatment on the letter "o" in the wordmark symbolizes collaboration and unity, reflecting the core principles of coaching. This unique design element highlights the harmonious partnership between coach and coachee, embodying the spirit of Evome. The icon incorporates the letter "o" from the wordmark, featuring a singular dot within this shape. This design serves a dual purpose: it reinforces the visual representation of collaboration, and subtly communicates another key aspect of coaching – the creation of a safe space.
The color palette for Evome evokes a sense of tranquillity and sophistication. The graphic elements are extremely simple, and inspired once again in the concepts of collaboration, connection and union. The circles take the shape of the letter "o" but are now shown in a very thin line and interconnecting one to another. The selection of typefaces contribute to the brands overall visual identity, combining Lora for titles and Inter for sub-titles and paragraphs.
We successfully crafted a well-balanced visual identity for Evome, capturing its essence with the use of simple yet impactful shapes and a palette of calming colors. This thoughtful design approach not only reflects the brand's sophisticated and approachable nature but also ensures a cohesive and visually appealing representation that resonates with its core values and mission.