FARELAND Adventure Guides Branding, 2024

Meet FARELAND, a faux adventure guiding company - Brand story: the word “fare” derives from old English “to journey” or wayfarers who make their way on foot across the land. Fareland specialises in small group adventure trips, from half day to multi-day, exploring remarkable landscapes - whether it be by foot, bike, raft, or kayak. Their fox mascot symbolises adaptability, sense of adventure, and navigating through life with resilience. Fareland asks, “across the journey, how did you fare?”