Case study: AI Led motorcycle logo

How it all started

We were contacted by two recent graduates in London with the craziest idea and a prototype of a working AI motorcycle road trip application. And they wanted a logo.

If you're a passionate motorbiker, this app will give you the best routes, curves, speeds, and tips to improve your next trip. For mid-pro motorbikers, you can go to the track and check your stats before the race.

We started with a business analysis and pinpointed several key actors in the field of mid and pro motorcycles. We discovered that many brands hadn't renovated their image in quite a while. We conducted an analysis based on graphic criteria and developed a moodboard for the project.

Hope you enjoy!

Posted on May 27, 2024

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