Meesho First Order Discount

Offer/discount is a crucial element in activating any new users, especially for Meesho where majority of our customer come form tier 2+ cities. This is my take on solving for the first order offer comms

Almost 20% of new users will never return after the first two app opens. To inform the maximum number of users, we implemented a splash screen that provides discount information on the second app open. You might ask, why not on the first app open? Let's connect to discuss that 😊.

Card animation was crafted by Ankita Mehta

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Thoughts and suggestions will be appreciated.