Helix Investment Fund Website Design
The Helix’s new modern-vintage website demonstrates that the style of traditional investment funds can be experimental but with a touch of traditionalism.
The simultaneous modernity and vintage Helix sought are also represented through familiar symbols and associations: the presentation and layout of the primary texts on the site resemble a document; the tabs resemble bookmarks in paper archives.
The moving figure, generated with creative code on the site, symbolizes a continuous process corresponding to Helix’s perseverance.
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