Brand Archetype Series: The Innocent

Next up on our weekly brand archetype spotlight: The Innocent 👼

As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.

In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.

Innocents promise clarity and optimism — an overall easier way of doing business.

Shout out to these #b2b Innocent brands we know and love:

→ Calendly

→ Gusto

Click here to get the scoop on all 12 brand archetypes and be sure to take the quiz to find out your own.

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