Fitonist - Branding design for the gym workout application
Building a Fitness Empire: The Fitonist Brand Identity
We recently introduced you to the Fitonist logo, a dynamic symbol that ignited the spirit of the movement.
But a logo alone doesn't win the fitness game – it's the comprehensive brand identity that serves as the foundation for a thriving app.
Understanding the Power of Branding
The Fitonist team recognized the importance of a cohesive brand identity. They knew that every touchpoint, from app and website to social media and merchandise, needed to resonate with their target audience. That's where Outcrowd came in!
Crafting a Complete Brand Experience
We collaborated with Fitonist to develop a full brand identity that extends far beyond the logo. This comprehensive system includes:
Brand Guidelines: Ensuring consistency across all brand elements, from color palettes to typography.
Merchandise Design: Creating a range of branded products that users can wear with pride.
Social Media Marketing Assets: Eye-catching graphics and templates to engage users on social media platforms.
External Banner Design: Developing impactful banners for external advertising and website integration.
Email Marketing Design: Crafting professional and visually appealing email templates for effective communication with users.
A Brand Identity that Inspires Action
The Fitonist brand identity is more than just aesthetics; it's a strategic toolkit designed to motivate and inspire users on their fitness journeys. With a unified visual language, Fitonist can effectively connect with its audience and establish itself as a leader in the mobile fitness app space.
Stay tuned for more on Fitonist! We'll be showcasing the promotional website, intuitive UX/UI design of the app, and Apple Watch App in the coming days!
[email protected]
🌐 outcrowd.io
Make sure your brand image won't get lost in the market noise.
With design and branding, Outcrowd helps to reveal the essence of your brand and transform it into a powerful force that excels in results.
Become a part of Outcrowd communities: