Canadian Badlands Tourism
Creative direction, taglines, messaging and look and feel for Southern Alberta’s Canadian Badlands Tourism, all 90,000 square kilometres of it!
I’m quite proud of how we were able to help raise the profile of this one-of-a-kind, unique area. Rolling prairie, lakes and rivers, interesting geologic features, pioneer and western history… not to mention all the amazing dinosaur finds dating back to the Cretaeceous Period! There was a lot to work with!
That sense of history and discovery helped inform the updated tagline I developed for the campaign – “It’s About Time”. And all just a short drive from Calgary!
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alberta
badlands
canada
canadian badlands
copywriting
design
digital marketing
dinosaurs
graphic design
tourism
western canada
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Posted on
May 21, 2024
More by gary blaney View profile
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