Complete UI/UX Ecom Flow - GreenGina

Live site: https://greengina.si/

This project entailed a full UI/UX and branding redesign for GreenGina, a retailer specializing in eco-friendly products based in Slovenia. As the lead UI/UX designer and branding expert, I was responsible for the complete overhaul of the website’s design, including the homepage, Product Detail Pages (PDPs), checkout process, blog page, About Us page, collection pages, and all essential UI components such as badges, error messages, navigation menu, hero section, and footer. The redesign spanned both desktop and mobile platforms, ensuring a seamless and optimized experience for all users. Additionally, I was tasked with revamping the branding elements, including the logo, color scheme, and typography.

The comprehensive UI/UX and branding redesign project for GreenGina significantly enhanced not only the website’s functionality and aesthetic appeal but also strengthened the brand identity. My dual role as lead UI/UX designer and branding expert was crucial in transforming GreenGina into a more engaging, user-friendly, and visually appealing platform that effectively supports its mission to promote sustainability. The new branding elements, including the logo and color scheme, have helped to create a consistent and memorable image that resonates strongly with the target audience.