Complete UI/UX Ecom Conversion Flow - Closet store

The project centered on designing the user interface for "Closet," a new eCommerce platform aimed at promoting local apparel brands across Europe. As the lead UI designer, I was tasked with the complete overhaul of Closet’s digital presence, including the homepage, Product Detail Pages (PDPs), and all essential UI components like badges, error messages, navigation menus, hero sections, and footers for both desktop and mobile platforms. The goal was to boost visibility for emerging and small brands, providing them with a platform that enhances their market presence and consumer interaction.

I was also in charge of the entire shopping flow, from account creation to checkout. This included designing:

Signup and Login Interfaces: Developed distinct signup and login flows for both new users and brands, ensuring a seamless, intuitive, and secure entry into the platform.

Checkout Process: Crafted a streamlined and efficient checkout process that minimized steps and maximized ease of use, incorporating clear, user-friendly form design and transactional elements.