Ecom UI Redesign - iCorrect

In this comprehensive project, I was tasked with the complete redesign of the user interface for iCorrect's homepage and Product Detail Pages (PDPs) on both desktop and mobile platforms. iCorrect, known for its specialized services in repairing Apple devices, aimed to enhance user experience, improve navigation, and boost conversion rates through a modernized and streamlined design.

As the lead UI designer, my responsibilities were centered around creating visually appealing and functionally superior interfaces that resonate with the brand and its customers:

Design Strategy: Developed a UI redesign strategy that aligns with iCorrect’s branding and customer expectations, focusing on clarity, accessibility, and ease of use.

Visual Design Development: Utilized design tools like Figma to craft the look and feel of the homepage and PDPs. This included selecting color schemes, typography, layout structures, and interactive elements tailored to enhance visual appeal and user engagement.

Responsive Design: Ensured that all designs were responsive, providing an optimal viewing experience across various devices, including desktops, tablets, and smartphones.

Prototyping and Wireframing: Created detailed wireframes and interactive prototypes in Figma, which facilitated discussions with stakeholders and helped in visualizing the end product during the early stages of the redesign process.

Collaboration with UX Team: Worked closely with the UX team to ensure that the UI elements supported the overall user experience strategy, particularly focusing on the usability and navigational flow of the homepage and PDPs.

Implementation Support: Assisted the development team during the implementation phase to ensure that the designs were executed as envisioned, making adjustments as necessary based on technical constraints.