ULTIMATE
Ultimate
Briefing
Ultimate is a company that emerges with a proposal of events as products, but with the specific aim of valorizing the individual who is there. Ultimate's challenge is to bring out the best version of each person through parties, offering unique and intense experiences with different products that target specific niches, thus enhancing their experience. We needed to develop an identity capable of initiating negotiation processes for the use of spaces, hiring production teams, among other professionals, conveying a strong and reliable image, yet with authority for the intensity of experiences it promotes.
Solution
We envisioned an identity characterized by a logo with strong personality, built around its name. We opted for a typography that reinforces its brand personality, with well-defined strokes and angles, clear angles, and empty spaces that define who it is. The brand was designed for the negotiation environment of a new project. With a flexible style applicable to the urban party scene, the brand has a certain robustness and forward-thinking proposition, aiming to bring something new and attractive to the party context, as it focuses on establishing itself with confidence and expanding as a business. The brand introduces a break with a vibrant orange, bringing potency and energy in a way that allows subtle color variations with the black and white photographic style, while also being an important foundation for its range of party styles, which can vary from club nights to corporate events without conflicting in visual discourse.
Feedback
"As I was embarking on my first venture, I was unsure about which partners to seek to ensure the best possible outcome. The design of the company's brand was something I had learned to take seriously, given my experiences working at Grupo Pão de Açúcar and Dafiti. Lucas Plácido Design turned out to be the perfect choice for this task, surpassing all expectations. They grasped the essence of the business and truly became a partner. Their contribution made all the difference, and I am excited about the prospect of future collaborations with this firm."
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