Welcome to Logo Hammer!

This is the site where your company forges its identity. Whether you have a few ideas or none, we can hammer out a brand for you. Usually this process starts with a logo. Logos are our specialty. Once the trademark is done, we can expand from there. It may be just for a business card or a comprehensive brand.

What this site is not: An auto-bot logo generator.

Instead, real humans create unique designs for your unique business.

Blockbuster Videos

The original brand, my claim to fame. This won an “Addy”, an award from the Dallas Ad League show. 

David Cook and his ex-wife partnered to create Blockbuster. They knew an account executive at the Rominger agency where I worked as the art director. I was assigned the branding job, starting with the logo. They originally had an amateurish, whole ticket using the typeface “Broadway”, an old art deco face. I changed the typeface to “Machine” to match the power of a blockbuster film. My original color scheme was a variety of ticket colors, one for each deliverable. But Mr. Cook wanted a more conservative color pallete to attract investors at first, and it so happened gold and blue were his high school and college colors, as were mine. That cemented the color scheme.

I continued the theme for the video cover, stationery and collateral. I created the original ads, highly directed by the studios. However, as Blockbuster grew by leaps and bounds, we gained creative control over the ads.

The rest is history. Too bad the new owners didn't keep up with the times.

Below is the original sketch.

The Bloody Buddy

The original theme as the typeface and copy indicates, is a nod to the self-styled inventor of the Bloody Mary, Fernand Petiot. The iterations morphed from a nostalgic art deco New York / Paris theme to where the product is made locally in Texas. The stylized horse helps convey the Texas theme in a sophisticated way, with minimal curvilinear lines.

CSM Pro Painting

Logo for a house painter. The client wanted a clean logotype, but wanted to project “painting” as well. My solution was to add a brushstroke, using complementary colors.

EverData

A blockchain infrastructure company, for the energy sector. The electricity is all generated by “green” sources and that is reflected in the circle, representing the earth with basic earth colors. The original website hero image was a video I developed starting with the dark side of the earth, spinning into dawn, appearing within the logo's circle.

Expansion

Service mark

Event identity for annual sales meeting at Behringer Harvard/Provasi. To symbolize the increase in diverse investments, the mark goes beyond traditional flat art to an illusion of three-dimensional growth. Expansion was all about going beyond the traditional sales environment.

MindSpeak

MindSpeak Center uses neurotherapy, a combination of brain mapping and talk therapy to in enhance and treat brain disorders. Similar to bio-feedback, the “M” is created by cropping the various wave signals emitted by the brain, displayed on an EEG readout.

Muse Art Bar

The bar's concept was to have all native Texas art, food, and spirits. The logo reflects Texas of course, but also the organic nature of the food, and a rustic textured surface to represent the art.

Vertical Capital Income Fund

Comprehensive identity created for a Provasi product fund, where the assets are made up primarily of single-family home loans. The “I” is a subtle upward pointing arrow, indicating a positive outcome. It also appears to be the side view of vertical beam in home construction.

YOLT (You Only Live Twice)

Logo for motorcycle apparel line.

Morphed away from the original literal motorcycle imagery into something more abstract. The directions that remained in the final product included energy, bright colors, and a typeface with impact.

Quantum Med Tech

TeslaStar logo

Logo for a product that cleanses diseased water into pure H2O using a proprietary quantum-based process.