Pure American Liver

Steve Wolf
Steve Wolf
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    Excited to finally reveal the new Heart&Soil product we got to work on! Introducing Pure American Liver, their first-ever organ supplement that’s 100% made here in America.The overall theme was inspired by vintage packaging with a mix of Americana.

    We wanted to create something that represented the main theme which was liver and how to also represent “American” without going overboard.

    Steve Wolf
    Steve Wolf
    Brand identity designer and illustrator.
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