SEEFAH | Menu Design, Social Media

OCTOBER | 2023

CATEGORY: Menu Design, Social Media

AGENCY: Detales Brand Communications

CLIENT: Seefah

IMAGES SHOT BY: Vishal Kanojia

THE BRAND:

In the culinary world of Seefah, where cooking and feeding with love formed the foundation, innovation was a constant presence. Chef Seefah and Chef Karan crafted vibrant Thai and Japanese appetizers, hearty meals, and succulent Asian burgers. This ethos extended to the bar, where bartenders and chefs collaborated to create harmonious drinks. The gospel they lived by was simple: if it was delicious, it was served (and poured). From classic cocktails to bespoke Umeshu concoctions, the bar catered to every type of drinker. The invitation was clear: to savor the familiar comfort of Seefah's cuisine while embarking on a flavorful journey through Bangkok, Tokyo, and beyond.

THE DESIGN:

In terms of design, the aim was to highlight the playful blend of Thai and Japanese cuisine, evident in both the menu and social media presence. Drawing inspiration from blueprints on Seefah's renovation, grid elements were integrated to enhance the visual identity, while it still embodied its namesake, "blue" in Thai, infusing the space with vibrancy. The menu design predominantly featured blue hues, whimsical typography, and imaginative illustrations, reflecting Seefah's inventive culinary spirit. Similarly, the brand's social media showcased captivating graphics, mouthwatering food imagery, and engaging content, culminating in a cohesive and memorable brand identity that resonated with its audience.