Psychology of Colors in Logo Design

Psychology of colors in logo design

Marc Chagall: "Color is everything. When the color is right, the form is right." This is especially true in logo design.

🟣Each color has a special meaning and can create different emotions. This means the psychology of colors and its use in marketing is an Art.

🔵The first step is to understand the message that the color wants to convey to the customer. For example; Blue is Calm, Red is Bold and Yellow energizes.

🟢This means certain colors for certain industries and makes their choices more natural. And Using popular colors creates trust and a sense of familiarity at work.

🔴You Can see The Part of color codes based on individual logos and designs:

Fashion and Apparel : #FCFCFD / #CBBOB9 / #F8EEC7 / #262742 / #CDB975 / #EDCBCC
Gaming: #9A9FA2 / #38375B / #E7BC7C / #DC4A3B / #FDFDFD / #288156

3. Food and Beverage: #D73631 / #CD9B52 / #796653/ #1C1F27 / #E6BFS6 / #AA6C34