SAFAL SOUL | Packaging Design, Print Design

NOVEMBER | 2021

CATEGORY: Packaging Design, Print Design

AGENCY: Detales Brand Communications

CLIENT: Safal Soul

IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET

THE BRAND:

Safal Soul, entirely funded by the Safal Group and overseen by Mrs. Asrani herself, was engaged in charitable activities across various fields. The organization primarily focused on Food and Medical Services, providing Ambulance facilities, Eye Care, and Dialysis Centers in Mumbai. Additionally, they supplied essential items like groceries, medical supplies, and personal hygiene products to ashrams, cancer patients, orphanages, and facilities for the physically challenged.

THE DESIGN:

The design strategy aimed to establish a robust visual identity and extend it to packaging designs - labels for sanitizers, liquid soaps, various pickle labels, and soap boxes. It also included the creation of print collaterals such as basic stationery, forms, and visiting cards. Ambulance graphics were also created to complement these efforts.