This Black Friday campaign aimed to increase sales and capture market share from competitors. It consisted of three key phases: a teaser flight, the official sale launch, and limited-time doorbuster deals. The campaign resulted in a significant increase in email and SMS subscribers, a strong sales start, and ultimately, Trail Appliances' most successful Black Friday sale ever.

Black Friday Teaser

The teaser campaign aimed to generate excitement and collect leads before the sale. It achieved a 1000% increase in email and SMS subscribers compared to our average growth rate within just 1.5 weeks.

Black Friday Sale On Now

The official sale launch used a strategic layout, placing the best offers "above the fold" (immediately visible) to grab attention and drive users towards product pages and special offers. This resulted in a strong start to the sales period.

Door Crashers

Limited-time doorbuster deals went live on Black Friday morning. This tactic, combined with the previous phases, successfully captured market share from competitors and led to Trail Appliances' record-breaking Black Friday sales.