Storytime Hero Concept
The Client
Storytime is a platform that unites local restaurants with local influencers, and empowers them to create engaging stories for the places they likely already frequent and love.
The Challenge
Wanting to stick to a minimal aesthetic, we were given the challenge of adequately portraying what Storytime has to offer influencers and restaurants, but in a minimal amount of space. On the left side of the design, you can easily read and learn what StoryTime is, but on the right side is where we were challenged to show a potential user what it would look like in action. This is important because showcasing that it really is just as simple as posting an appealing IG story is the main point. Influencers can get paid to do what they are already doing anyways, and we wanted to quickly and easily demonstrate that Storytime is here to help them capitalize on that. We wanted to clearly portray to both local influencers and local businesses that StoryTime is the ideal matchmaker for them.
The Solution
We fulfilled the challenge by creating a very neat, minimal design that portrays the utility of Storytime via written text, but also demonstrates the simplicity of StoryTime by showcasing a few rotating instagram stories. Why? Because it truly is as simple as influencers posting instagram stories. To help entice future users even more, we added a simple but fun animation of a fork and knife that ascending like they’re moving through a line graph. This is to portray the increasing revenue that both local influencers and local business can attain by using Storytime.
This was a fun project to take on! It pushed us to think in new creative ways and we’re really excited about the outcome!