UI Visuals & Icons

Within SWAP I created graphics that would be implemented within the UI of the website and Phone APP. I worked with a UI designer by creating background designs/themes, vector graphics, poster graphics and icons. I created two styles for these, the first was style was focused on highlighting the light blue of the brand and have a more simple vector style to give a friendly feel closer to the feel of the marketing style. Then other style was more dramatic with a lot of textures and effects to surround the collectibles a premium feel.

I had the task of redesigning the main visuals of the website, so I created a graphic that would present star players of each club whilst also having the phone in the centre to advertise the main products which was the cards in the app. This was created to bring excitement for the brand but also help people instantly understand what the website was about.

Using Adobe Illustrator I created many vectors to gave the phone app more of a personalized style, I would also experiment with lotte animation to give the vectors a extra pop of life.

The website designs where made to be compatible for both phone and desktop. The design was created to be inviting as the sketched doodles give a friendly feel and the light blue background with the white feels fresh and light-hearted.

For this area of the app I was to create visuals that looked premium since this section was about the collectibles. So instead of flat vectors I used Adobe Photoshop to created dramatic edits of icons, players and products in a blend effects and vibrant backgrounds to highlight the products in a way that would make them feel valuable.