Packaging

Earth tones and iconography were manipulated to create a logo which accentuate the natural element of the product. An easy to identify, clean packaging concept with an illustration of the spice plant was created with the high-end consumer in mind. I went the extra mile to put a see through section in the box to make it easy for consumers to compare the quality of the product. The brand statement “A purely grown delicacy from garden to dish” laid the foundation for the differentiating design and a holistic modern look in developing the packaging.