branding & building for a new gaming convention - elite game con
summary
Right Coast came to our team envisioning a brand new convention for the CNY area. With the help of another external company, they decided to try their hands in the realm of gaming conventions and needed a brand & website that could compete with the champs like PAX and NYCC. While ambitious, we worked out a plan and execution plan that could turn out something close to what they wanted.
The biggest challenge was figuring out how to stand out in an already well defined space while not standing so far out that nobody would pay attention. As the person on the team with the largest amount of knowledge in gaming and conventions, I had the specified task of coming into the project from a consumer perspective as well as a designers. It certainly wasn’t easy, but it helped give the client ease of mind and information as to why certain design decisions were made.
As the first large-scope project I was put in charge of, I am incredibly proud of where we left off. The client was over the moon, their contacts visiting the site enjoyed it, and it even won an RAF Award in the 21-22 award season. It, in the very least, gave the client a jumping point for where their brand and site could go in the future. The first ELITE Game Con is set to open in Sepetember 2022.
brand research & development
A majority of the research for brand and web was spent on competitor analysis. We wanted to be sure that what was created for their brand was unique, but still fit in with their target audiences of hardcore gamers and casual players.
website & mobile
By taking their new brand style and user research, I helped design, direct, and develop their new website for the interim before the convention and for when they’d be fully live, assigning rules and standards for how and when colors and elements should be used.
branded mockups
While the convention got put on hold due to the pandemic, we still gave the client plent of proofs-of-concept for when they begin developing physical assets for their convention center.
