We worked with CFRC to craft a simple brand identity that would legitimize their presence and amplify their brand mission.

Functionality is Beautiful

Brand content for CFRC uses a minimalist approach of 2-color layouts with lots of white space. The message is the mission and the message is serious. For CFRC, a minimal approach to OOH and other brand content helps drive that message in a world that's full of busy and over-designed ads.

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