3D design in Ecommerce | Lazarev.
3D Product Visualization: how it helps eCommerce business 🎈
While e-commerce is in its prime and is going strong, so is the ruthless competition. It's estimated there are 12 to 24 million shopping websites worldwide. It's no longer about just building a digital platform to sell products online.
Now is the time to level up your game and put extra effort into a wow factor that would channel prospects to you.
But here is a pitfall.
While e-commerce is in its prime and is going strong, so is the ruthless competition. It's estimated there are 12 to 24 million shopping websites worldwide. It's no longer about just building a digital platform to sell products online.
Now is the time to level up your game and put extra effort into a wow factor that would channel prospects to you.
"How exactly to do that?" — you'd ask. Well, let us tell you.
3D design is one of the powerful solutions. It's a tool with a whole set of opportunities, from welcoming users with an eye-catching 3D logo on a homepage to showcasing your product in all its glory.
Empowers your product to steal the spotlight 🕶️
Integrating 3D modeling into your e-commerce gives you a significant upper hand in the competition arena. While your target audience can be used to conventional 2D product representation, you have a chance to deliver a fresh approach and win over customers' attention.
Easier adapts to changes 💎
Levels up shoppers' engagement and retention 🎱
3D design creates a satisfying user experience that immerses customers into your product. Instead of static two-dimensional images or plain text, your audience is in for an interactive experience they wouldn't want to leave.
For example, users can rotate, zoom in and out a product or play with an item's patterns, colors, size, etc. It's a next-level personalization that makes a website come alive and can elevate customer engagement by 66 percent.
Heads off returns
You can imagine that with online shopping, customers take a tiny leap of faith in how a product would look when delivered. They might not fully grasp its dimensions or appearance in a particular setting.
So what do they do when it doesn't meet their expectations? They return it.
3D helps solve this challenge by potentially dropping returns by 35 percent. With three-dimensional visualization, users feel more in control when online shopping as they can view an item in close detail from a variety of angles.
Nudges shoppers toward purchase
3D design is a powerful tool to convey the very essence of a physical product through the screen, close enough to real-life experience than 2D images could ever do. The latter is a great and conventional choice, but with 3D product modeling, we bridge digital magic and the physical world. Customers get a feel of a product, can visualize using it, and grow more confident to make a purchase.
