Pawsome | Dog Food Brand Identity, Logo & Packaging

“Pawsome” is a premium pet food brand dedicated to providing wholesome and nutritious meals for our furry companions. With a passion for pets' well-being, Pawsome sources high-quality ingredients to create balanced and delicious recipes tailored to meet the specific dietary needs of dogs.

Problem the brand faces: The brand faces several challenges in the competitive pet food market. Firstly, Pawsome struggles with differentiation, often blending into a sea of similar offerings. Additionally, its inconsistent branding fails to create a memorable identity, impeding consumer connection. Furthermore, limited product visibility both on shelves and online hinders the brand's potential to reach a broader audience.

Solution I provided: As a brand identity designer, my proposed solution involves a comprehensive revitalization of Pawsome brand image. This includes the creation of a distinctive and memorable brand identity through a well-crafted logo, cohesive color schemes, and engaging packaging design.

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Client: Pawsome — Project Scope: Visual Identity Design

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