Designing a relatable and future-proof identity for a gadget store

Mall247 is a retail eCommerce store that sells original phone accessories. The new brand identity for Mall247 that highlights and communicates the brand’s attributes of passion and enthusiasm as they sell accessories that enable young people to express themselves, feel good and be free.

The newly designed Mall247 logotype wordmark evokes a sense of motion and a can-do attitude. We created a wordmark that communicates the brand message of accessibility to its customers all the time. The Circular arrow brings this idea to life quickly. Its modern, simple yet timeless approach allows it to stand out appealingly.

Since the lunch of the new identity, Mall247 has gone on to continue serving its customers effectively while making exploits including winning the Emerging Micro Businesses of the Year Award in 2021 and again nominated as the brand of the year at the Students' Union, Dinner and Award Night, the University of Ilorin in Feb. 2022.

Check full case study @ https://oniontabs.com/impacts/mall247