CallSmart Brand Identity
CallSmart is an innovative start-up that aims to revolutionize the home improvement industry by training field sales agents to improve their in-home sales calls using cutting-edge technology. Recognizing CallSmart's potential, the owner's group wanted to establish a distinct brand identity that would connect with the target audience and position the app as a leader in its niche.
The Goals
The home improvement sector thrives on effective communication and personal customer service, necessitating a brand that reflects confidence, warmth, and professionalism. CallSmart requires a brand identity that stands out in a competitive market and personifies its core functionality of sales call coaching through a comprehensive visual system.
Develop a scalable, modern logo fit for both app iconography and extensive digital and physical branding.
Craft a vibrant and dynamic visual system applicable to a range of media, including apps, websites, blogs, and print.
Design an intuitive user interface for tablet and desktop applications.
Generate promotional materials to drive app interest and adoption.
Modern Logo Design
The GDCO had a vision for a logo that would convey modernity while also being approachable. The resulting logo successfully combines sleekness with simplicity, making it easily scalable and memorable. Its versatility allows it to be used seamlessly across various platforms, from small app icons to large digital banners and print materials.
Visual System
A consistent and inviting visual system was paramount. The GDCO decided upon a suite of friendly yet sophisticated colors coupled with modern typography that effortlessly communicates confidence. Playful brand patterns were introduced, adding an extra layer of visual playfulness.
User Interface
It was essential to balance the app's functionality with an engaging design to provide users with an optimal experience. The GDCO prioritized the creation of a user-friendly interface that could enable smooth interaction and accessibility across different devices. The focus was mainly on tablets and desktops, where most in-depth analysis and coaching would occur.
Promotional Products
As part of GDCO's strategy to promote the CallSmart app and demonstrate its value proposition, they created a line of promotional products. These products were designed to visually align with the brand's identity and served as physical gateways to the digital coaching platform, allowing CallSmart to expand its reach beyond the digital realm.