Houston White - Brand Identity

We partnered with Houston White to develop his brand platform, his master brand identity and apparel brand identities. These apparel brands act as siblings under his masterbrand and provide clear creative lanes for him to launch products from.

The master brand identity is born of one of the very first sketches Houston himself created to blend the H and W of his name. The crest is a mark Houston had incorporated into different collections, reflecting his sense of community as family and brand as a connecting force. We redesigned the crest to elevate the original symbols of Black excellence and add the tools that the Houston White brand uses to bring people, cultures and communities together.

Agency: 10 Thousand Design

Creative Director: Sam Soulek

Designers: Sam Soulek, Dustin Hackwith, Cornel Beard