Tide Bank Brand Guideline
Overview
Tide Bank provides innovative financial solutions for small and medium-sized businesses, operating via a digital platform. However, not a traditional bank, Tide is authorized by the UK’s Financial Conduct Authority. It offers a comprehensive suite of tools and services like accounts, loans, and credit facilities, all accessible through an intuitive app and website.
I worked at Tide for 3 years with great joy and it was a great journey. Here are a few examples from the Brand Guideline I crafted in 2021.
Story
Before starting this project, I faced several challenges, including dealing with an outdated corporate identity and the entire team progressing simultaneously with me during the Brand Guideline creation phase. We achieved excellent results by incorporating a new brand strategy, refreshing the color palette, and using outstanding photographs of Tide members, all shaped by the distinctive Portal design.
