Mobile banking app
With the already available app the task was to bring it closer to active users and make it easy and straightforward for newly registered. Having that objective in mind, the new app had to represent a logical evolution of the mobile app we began with. As the feedback was collected from the client and together with conducted research, we identified our goals for the updated experience.
We redefined the information architecture of the app to ensure that essential functionalities were easily accessible. This involved restructuring menus, consolidating related features, and eliminating unnecessary steps in user journeys.
The primary functions are always within one step of the user, which was the most crucial goal in creating a seamless everyday usage experience. The page structure does not go too deeply, making linking and navigation easier. The learning curve is simplified, and by directing the user’s attention to the initial flow, the chances of completing actions are increased.
Dark theme
A dark theme selection may be available as an additional option in the menu.
This would make the application attractive to a larger number of users.
The advantage of a dark theme is to highlight important sections, which can be emphasised by combining a light and dark theme.
Business account
The same color palette and elements are used for the application for business entities. The visual difference is achieved by replacing the background of the highlighted elements, red replaced by blue.