PROPER CHIPS
Taste the streets
Following the consistent success of their lentil chips, PROPER approached us to design the world for their new range of chickpea chips. The product proposition of ‘taste the streets’ is reflected in the dynamic style of the illustration and typography used on each pack, referencing the diverse culture of London street food start-ups.
Alive & Kicking
Keeping the illustrations static did not seem like the right thing to do. So for the first time we worked with PROPER to bring these flavour-lead characters to life. As well as animations, each character comes with a short backstory to help the team talk about the flavours in the range.
