Student Scholarship

As the in-house lead designer for this campaign with a media budget of $155k, I developed and produced animated branch (bank) signage, email graphic assets, print marketing pieces, and social creatives to drive engagement with students in an undergraduate program at a university or college. The campaign ran from March 2024 - October 2024. It resulted in an impressive 96k registrations via social media and 13k registrations via email, which is more than the previous year for email in 2023.