‘The Letting Go Life’, which is the name of the client's signature online course, set the tone for the entire rebrand. It brought to mind the image of wings, which we used in the logo. Light blue matched perfectly with the limitless potential of an open sky, while a royal navy is associated with experience, trustworthiness, and authority. My aim was to craft a brand that mirrors the client's sophisticated and enduring style, embodying elegance and timelessness.

Below are the logo options sent to the client.

The Final Result