Using #NurseLife as a springboard, a robust presence was created for Jersey College to share their mission. From website and digital ads to direct mail and outdoor billboards, I helped this leader in nursing education hit all the notes that matter.

Client goals:

• Highlight devotion to "nursing as a calling"

• Use SEO to improve performance and increase enrollment

• Focus on diversity

• Refresh leading ad campaign yearly

More about Jersey College

When I began working with Jersey College School of Nursing, the primary focus was on trade show materials and direct mail marketing to draw attention and attract prospective students for their five campuses (two in New Jersey and three in Florida). They had recently begun using QR codes to help measure the effectiveness of their advertising, but still wanted to do more.

By employing SEO experts and following their advice, we were able to reorganize and enhance their existing website to better serve the college and student body, gain better insight, and ultimately increase enrollment and create a surplus of applicants. Jersey College now boasts 19 campuses across seven states, and growing strong.