Trip & Glance | transportation company design Concept | Snapp

Business Requirement:

Project Overview:

Implemented "Track Your Trip Without Opening the App" feature in our transportation application to enhance user experience and convenience by providing real-time trip status updates and essential actions directly from the lock screen.

Functionalities for Riders:

Display trip status details prominently on the lock screen: driver location, estimated arrival time, and fare.
Allow actions like calling the driver or canceling the trip directly from the lock screen notification.
Enable quick access to additional trip information by tapping on the lock screen notification.

Functionalities for Passengers:

View essential trip details like rider name, destination, estimated arrival time, and fare directly from the lock screen.
Allow contacting the rider via call or message directly from the lock screen
notification.

Success Metrics:

Measure user engagement with lock screen notifications through interactions (e.g., taps, actions taken).
Compare the percentage of users utilizing lock screen notifications for trip management to those relying on in-app functionality.
Conduct user satisfaction surveys to evaluate the convenience and effectiveness of the feature.

Explanation:

The feature aims to streamline the user journey by eliminating the need to open the app for basic trip management tasks, enhancing accessibility, and minimizing disruptions during the trip. By measuring user interactions and satisfaction, we can assess the feature's effectiveness, drive engagement, retention, and ultimately, contribute to business growth and success.

Problem Statement

Mobile Battery Usage:

Reduced app usage, optimizing battery life.

Easier Access to Actions:

Allowed quick access to trip actions from lock screen.

Increasing Value of Notifications:

Provided real-time updates, enhancing notification usefulness.

Easier Flows for Busy or Older People:

Simplified trip management for all users.

Turning off driver’s Mobile app usage:

Decreased driver app usage, conserving battery.

Process Simpler but more useful experience:

Improved user experience with simpler processes.

For measuring Result :

Decrease in app open times.
Increase in satisfaction scores.

Material Design Guidelines

Guideline: Comprehensive Design Guidelines for Lock Screen Trip Feature

Content & Voice:

Clarity First: Prioritize clear, concise language for essential trip info.
Consistent Voice: Maintain a friendly tone aligned with brand identity.
Accessibility Best Practices: Ensure WCAG guidelines for users with disabilities.
Multilingual Support: Design content for accurate translation.

Visual Design & Material Design Principles:

Minimalist & Focused: Utilize Material Design's clean aesthetic.
Color & Theming: Apply consistent brand colors for recognition.
Readability & Hierarchy: Use bold fonts and clear hierarchy.
Actionable Elements: Prominently display call-to-action buttons.
Iconography: Use recognizable Material Design icons.

Do:

Prioritize clarity and ease of use.
Maintain brand consistency.
Optimize for minimal lock screen space.
Emphasize actionable elements.
Leverage Material Design principles.

Do Not:

Overload with unnecessary information.
Compromise user privacy.
Introduce visual complexity.
Disrupt user experience.
Neglect accessibility.

Additional Considerations:

Notifications: Design informative updates on trip status changes.
Data Display: Use progress bars for trip progress.
Testing & Iteration: Conduct user testing for clarity and intuitiveness.

By following these guidelines, we ensure a user-friendly "Lock Screen Trip" feature aligned with Material Design principles, fostering a seamless user journey.

Scope & JTBDs

Riders:

Easily view trip status (driver location, arrival time, fare) on lock screen.
Take actions (call driver, cancel trip) directly without opening the app.

Passengers:

View rider details (name, destination) and trip info (arrival time, fare) on lock screen.
Contact the rider (call, message) if needed.

Purpose

The "Track Your Trip Without Opening the App" feature enhances user convenience by enabling riders to access real-time trip details and essential actions directly from their lock screen. This improvement aims to enhance accessibility and minimize disruptions during the journey.