Ri-Ra Brewing Co.

Crafting a narrative that sings of Irish tradition, I created a website to not only showcase the brand's journey but also initiate a soft launch of the clients delivery service. My main objective was to spotlight the outstanding packaging design, amplifying its character and ensuring it gained brand recognition.

Because it was a brand launch the homepage served as more than just a typical website landing page; it was the central hub where people could discover everything about this brand. We took this as an opportunity to create a hero journey for the can that really showed off the cans branding and gave a fun and exciting feel to the brand.