Coffee owl | logo | brand identity | coffee shop

Coffee owl - is a young coffee shop franchise. Which trains baristas and helps owners with coffee shop openings.

"We want our brand to help cheer up sleepy students, wet the throats of gawkers and satisfy the hunger of city citizens. We do it tasty and cheap."

Task: To develop a logo and corporate identity that would set the coffee shop apart from the competition.

Solution: The logo was developed in several variations for easier use. The logo uses font and character, made by "marker by hand" and, which convey a friendly and positive mood of the brand. Also, a gentle, calm palette and illustrations are chosen.

The project was completed as part of training at the logomachine design school..

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