ŠKODA Verse
Škodaverse is a platform bringing together all WEB3 activities of the automotive company Škoda such as its own metaverse, Nemesis, Škoda Vault and also NFT projects including IIHF World Championship NFTs.
CONTEXT
Škoda's foray into the world of WEB3 brought forth a constellation of exciting projects - from their unique metaverse, Nemesis, to the secure Škoda Vault and even their NFT initiatives, including the coveted IIHF World Championship NFTs. The challenge at hand was twofold: first, to present this diverse range of offerings cohesively under the Škodaverse umbrella and, second, to create an improved user experience for those engaging with these WEB3 innovations. This case study dives into our journey of not only enhancing communication but also elevating the user experience, thereby making Škodaverse the ultimate destination for all things WEB3 in the automotive world.
DISCOVERY
Our first step in enhancing Škodaverse was to meticulously map the competitive landscape. We delved into the systems and communication strategies of industry peers who effectively navigated the world of WEB3. This thorough analysis provided crucial insights into the best practices and allowed us to identify opportunities for Škodaverse to stand out in this dynamic ecosystem.
WIREFRAMING
Armed with insights from the discovery phase, we proceeded to the crucial wireframing stage. Collaborating closely with Škoda, we translated our learnings into wireframes that would form the backbone of the enhanced Škodaverse platform. This iterative process allowed us to refine the user experience in alignment with the project's goals, ensuring that each design decision was well-informed and resonated with Škoda's vision for their unified WEB3 platform.
DESIGN
With the wireframes finely tuned to perfection, the final phase of our journey involved transforming them into a fully functional working prototype. At this juncture, we were ready to breathe life into the Škodaverse platform, bringing the vision to reality through an interactive and user-friendly prototype.
Adding video content was a central pillar for our initial proposition. After understanding the existing information architecture, we started to plan how we could approach video integration — starting small and learning, before doing something fully featured. This stage involved more competitor analysis specifically for video functionality and a mapping out of what this could like in the app.
IIHF CHAMPIONSHIP NFTS
As Škodaverse continued to evolve into a hub for WEB3 innovations, a dedicated minting interface for the IIHF World Championship event became a pivotal addition. We embarked on the design of this unique interface, ensuring it seamlessly integrated with the Škodaverse platform, offering a smooth and engaging minting experience for this prestigious NFT project.
Škodaverse is a platform bringing together all WEB3 activities of the automotive company Škoda such as its own metaverse, Nemesis, Škoda Vault and also NFT projects including IIHF World Championship NFTs.