PERITO do SEGURADO — Brand Identity Design

A brand concept rooted in clarity, trust, and guidance for policyholders navigating the complex world of insurance.

The four-leaf clover, often associated with chance, is reframed here as a symbol of intention — representing the four foundational values of the company: expertise, diligence, empathy, and partnership. Rather than luck, it conveys the deliberate pursuit of better outcomes through informed choices.

The logo mark and visual system were designed to reflect this balance between precision and care, empowering clients to feel supported and in control of their insurance journey.

Roles: Brand Identity · Logo Design · Visual Direction

Tools: Illustrator, InDesign

A symbol of guidance — designed to turn complexity into clarity.