Principles: Scarcity. How Scarcity Shape Digital Products?

Fear of missing out (FOMO) is fueled by a psychological heuristic called scarcity. Heuristic is a mental shortcut that our brain takes to explain something in a quicker way. What’s interesting, based on research feeling FOMO drives a whopping 60% of consumers during their buying decisions.

What is Scarcity?

The scarcity heuristic is the tendency to see things as more valuable when they are rare or in short supply.

Scarcity is like a rare diamond: the harder it is to get, the more valuable it seems.

Think about a limited-edition toy or a special pair of shoes that only a few people can own. Because these things are scarce, they suddenly become much more desirable, even if they aren't actually better than other toys or shoes.

Digital products may seem like they can be infinitely available, but you can still leverage the scarcity principle by limiting time-sensitive offers, highlighting exclusivity, or creating a sense of urgency with countdowns and limited-quantity notifications.

See how this behavioral principle is used to impact your perception and motivation in UX.

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Disclaimer:

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