FoofPatka – logo and branding design
Logo design for a healthy food brand 🥗
Tasty or healthy? Many people ask themselves this question, regretting that healthy eating is associated with sacrifices. If only there was the golden mean…
There is! 👌🏻
FoodPatka brand was created from a combination of passion for cooking with the desire to change lifestyle for healthier. Patrycja successfully runs culinary profiles on social media, and offers ebooks with healthy recipes, ready-made menus and training plans. She creates all the recipes herself, and many of the snacks in her ebooks are healthier equivalents of popular sweets!
With FoodPatka, healthy eating becomes pleasant and… tasty!
The logo was supposed to radiate freshness and refer to the delicious food that’s waiting for us in Patrycja’s ebooks. We've chosen elements such as cutlery, leaves and… a little bit of magic ✨
The fork in the signet resembles a magic wand, which can conjure up the delicacies themselves!
This suggests a wealth of culinary possibilities and the magic that happens in the kitchen thanks to Patrycja’s ebooks. The logo has an elegant serif font, giving the logo delicacy and femininity 🌺
Healthy ebooks in an appetizing setting
The whole visual identity is maintained in different shades of pink, and fancy illustrations give a magical character referring to meals that enchant with taste! 😋
