Divine Saffron Packaging Design

Over the course of two years, Zarif Graphic Studio has been collaborating with Divine Saffron, a company that generously donates 11% of its sales to support underprivileged Afghan children. Through a series of meticulous brainstorming sessions, we have crafted a unique and captivating character design that serves as the centerpiece for this exceptional collection.

The character we've created is a personification of the brand's core values – beauty, kindness, and charitable spirit. She is a graceful figure, embodying the elegance and allure of saffron itself. Her wings, delicately adorned with saffron petals, symbolize the brand's commitment to uplifting and empowering those in need. This enchanting character has been expertly rendered from various angles, allowing for a versatile and dynamic visual identity across the collection's packaging designs.