BERSERK: Energy Drink/Beer Concept

The intention behind the design was to create a low saturated and gritty design that captured the essence of berserk through the likes of Viking stories. The flames and grunge detail in the background help capture the intensity. The Viking illustration and Axe mark were custom illustrations designed in illustrator for this sole purpose. The font and typography style is a mix of bold and paint script styles to capture the chaotic and headline effect of the brand's message.