Objective:

Aimed to enhance Zaggle brand visibility through effective social media design and email marketing. The objectives were to create captivating emailers and social media ads to promote Zaggle's flexible benefits on RazorpayX Payroll and its RnR platform for employees and channel partners, respectively

Approach:

My approach involved understanding Zaggle's target audience and crafting compelling content and designs to resonate with them. For the emailer, I have highlighted the benefits of RazorpayX Payroll powered by Zaggle in a concise yet engaging manner. For the Facebook/LinkedIn ads, i have leveraged Zaggle's logo and focused on celebrating employees and digitizing channel partner incentives.

Execution:

Emailer Designing: I've created an emailer with a clean layout and attention-grabbing content, emphasizing the ease and benefits of incorporating flexible benefits into compensation structures, included a prominent CTA to encourage recipients to learn more.

Facebook/LinkedIn Ads Creation: For the Facebook/LinkedIn ads, I've utilized Zaggle's logo and crafted two distinct copies. The first ad celebrated employees and directed them to Zaggle's RnR platform, while the second ad targeted businesses looking to digitize their channel partner incentives program, prompting them to switch to Zaggle's solutions.

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